Social Media Ecosystem Strategy

Our client needed a set of actions to audit the existing web and native mobile SM platforms and propose new ways of improvement and growth. The team ran deep-market, user-centric and technical analysis series to define weak components of the existing solution. After discovery process and MVP scope validation, we started with two dedicated streams (actual solution and advertisement function development).

As the outcomes, we helped the client with product-market fit shaping and polished his business strategy roadmap. Powered with client expertise, we improved platform user experience, events platform functionality, changed the old cloud solutions, and developed the unique advertisement engine using with the third-party integration.